Impact of Cultural Elements on Brand Preferences An Explorative Research

Building a brand and creating professional image requires thorough understanding of culture. Different civilizations have unique passions, convictions, values, traditions. Culture-specific expectations boundaries exist. Products services reflect culture, they frequently express the symbolic cultural meaning associated with them. A marketer has an advantage over rivals by being aware culture family structure consumption patterns. Cultural variables big impact on people's decisions to purchase consume. The research aimed verify whether there is elements preference their profile factors differentiate preference. reveals that influence choice consistent across age groups, sizes, types, jobs, respondents' religious affiliations. Regarding how influences choice, male female responses differ significantly. languages speak much impacts preferences. Keywords: Culture, Brand, Preference, Elements. JEL Classification: M 31 DOI: 10.7176/EJBM/15-10-03 Publication date: May st 2023